About
I spent 17 years on the inside of hospital marketing.
Six hospital groups. In-house, not agency-side. The last of them as Chief Marketing Officer of Gleneagles Hospitals India, part of IHH Healthcare.
I'm Richard Roy Mendonce, a hospital and healthcare marketing consultant based in Hyderabad, India. Over seventeen years I held in-house marketing leadership roles at six of India's largest hospital groups — Manipal, Columbia Asia, Sakra, Yashoda, Apollo and Gleneagles — finishing as Chief Marketing Officer of Gleneagles Hospitals India (IHH Healthcare).
I was named CMO of the Year at the Healthcare Management Awards 2025, and led the team behind the first hospital brand in India to reach one million YouTube subscribers.
Most consultants in healthcare marketing arrive from the agency side. I arrived from inside the hospital.
That difference shows up in small, practical ways. I know what it is like to defend a marketing budget to a board that measures everything in beds and occupancy. To be told a campaign cannot run because a clinical head has concerns. To watch a beautifully produced brand film do nothing for outpatient numbers, and have to explain why. To build a plan in April and rebuild it in June because a new service line opened.
Strategy that has already survived contact with a hospital P&L is a different thing from strategy that has only ever been presented.
The seventeen years
I started in digital when hospitals in India barely had functioning websites, and spent most of my career in the gap between what marketing was capable of and what healthcare organisations were willing to try.
- 2024 – 2025Chief Marketing OfficerGleneagles Hospitals India — IHH Healthcare
- Earlier rolesMarketing leadership across five hospital groupsApollo · Yashoda · Sakra · Columbia Asia · Manipal
Full role history is on LinkedIn ↗.
What that produced
I would rather point at outcomes that were verified by someone other than me.
1M+ YouTube subscribers
The first hospital brand in India to earn a Gold Play Button, and the second in the world.
CMO of the Year
Healthcare Management Awards, presented by HyBizTV.
Marketers' Excellence Award
afaqs!, for the brand campaign “Where Good People Make You Feel Better”.
Gold, plus two Silvers
e4m Health & Wellness Marketing Awards — Best Hospital Branding Campaign, Best Multichannel Campaign, Best Audio/Video Campaign.
A 60+ person in-house team
Built and led for a Hyderabad hospital group. India's largest in-house hospital digital marketing team.
India's first hospital in the metaverse
Taken live at the peak of Web3 interest, ahead of any other Indian hospital brand.
50 Most Influential Strategy Leaders
World Marketing Congress, at the CMO Global Conference in Mumbai.
Winner, Digital Health Campaigns
For “Love with the Shape of Your Heart”, presented at the Healthcare Product Summit in Hyderabad.
The awards, panels and guest lectures in full are on the speaking & awards page.
How I work
Custom, always
There are no packages on this site because there are no packages. A 200-bed single-specialty hospital and a multi-city group have almost nothing in common operationally, and pretending otherwise is how consultants end up delivering templates. Scope is agreed after a conversation, in writing, before anything starts.
Directly, not through a team
You work with me. There are no juniors, no account managers and no hand-off after the pitch. That places a real ceiling on how many engagements I take at once, which is deliberate.
Alongside your people
Most hospitals already have a marketing team and an agency roster. My job is usually not to replace them but to give them a strategy clear enough to execute against, and metrics worth being measured on.
Toward numbers the board recognises
Footfall, service-line revenue, cost per acquired patient, market share in a catchment. Reach and impressions are diagnostics along the way, not the destination.
Credentials
Chief Marketing Officer Programme
Management Development Programme, Indian Institute of Management Lucknow.
Seventeen years, six groups
In-house healthcare marketing leadership — Manipal, Columbia Asia, Sakra, Yashoda, Apollo, Gleneagles.
Hyderabad, India
Working with hospitals and healthcare brands across the country.
Think there might be something here?
Book a free 30-minute exploratory call. If it is not a fit, I will say so — and point you somewhere better.